As taken from the UTSA Undergraduate Catalog: This course is designed to introduce students to " . . . Theory and practice of influencing attitudes, beliefs, opinions and actions. Emphasis on critical evaluation of persuasive messages and design of persuasive campaigns."
Unit I - Concepts of Persuasion
Unit II - Variables of Persuasion
Unit III - Contexts and Applications of Persuasion
Persuasion - Top page
This site is developed and maintained by H. Paul LeBlanc III.
