Booklets

• Usually multipage spreads.
• Two pages side-by-side.
• Design forms pages into single unit.
• Two-page units should unify publication.

Gutter between pages forms psychological and physical barrier.

• Helps reader by acting as separator between pages.
• Designer builds graphic bridge to get reader across.

Bridges possibilities:

• Spread art or title across gutter.
• Repeat style of art, pattern, or color from one page to the other

If you run art across the gutter,

• Place the crossing at a natural break.
• Don't split a face or figure
• Don't split art down the middle unless it stretches all across both sides and bleeds off pages.
• Place more of the art on one page or the other.

• Placing art across the gutter may cause production problems in the real world.
• Might be between signatures, making alignment difficult.
• Check with printer to determine best placement.

To run type across gutter,

• Use large size.
• Break between words, if possible.
• Leave extra space at point of separation for binding.
• Begin on left page
• Use entire left-right spread.

If you begin text on the right:

• Direct design to the lower right
• Lead reader to turn page.

To keep two pages separate

• Run a wider-than-usual gutter between them.
• Make heading of one page larger.
• Put one page in a box or run a screened tint over it or use an illustration.
• Set one page in different type or use a different column format.
• Set artwork so that it pulls reader to outside edges of both pages.
• Separate them horizontally rather than vertically.